Social Media Sites: The Revolution Has Just Started
March 25, 2010 by admin
Filed under Uncategorized
The popularity of social media sites like Twitter and Facebook has grown exponentially in recent years. Wikipedia estimates that 1. 5 billion people use social Media websites. This speaks of the enormous power of social sites in terms of its reach.
While websites like Facebook, Twitter etc. Has become a global phenomenon regional social media sites are not far behind. It would be difficult to believe but Japan occupies second place in terms of twitter community. QQ, the largest social networking site of China has more than 300 million active members who form a vibrant community.
The evolution of social network sites has transformed the communication process. It is easy to know what is Jack or Jill doing at the moment. Even celebrities have hopped the bandwagon of social media. They are actively using social sites like Twitter, Facebook to communicate with their fans. There is little doubt about the usefulness of these sites for the society. These social sites help users to connect with their friends, some of whom meet after 15 years. Courtesy, social sites like Facebook, Linked-In etc.
Social networking sites have become integral part of social life. It does not matter if a person is a customer, producer or a marketer. If he is not using social site he is risking losing his business to his competitor.
The potential of social sites is unlimited. It is a goldmine waiting to be tapped. Not only it has the power to build instant brand recognition but it can be a fertile ground for acquiring highly targeted customers in shortest possible time.
Large corporations are not behind either. Dell Corporation successfully utilized Twitter to promote its promotional campaigns. The company created a special offer exclusively for Twitter users. It is believed that Dell Corporation was able to generate revenues to the tune of $ 10 million from Twitter alone. This example demonstrates the viral power of social sites which can catapult a brand into top league in no time.
There is much more scope for innovation in the technological interface of social networking sites. As the technology progresses we may witness the complete integration of various applications within social networking sites.
