How to Improve Conversion Rate Through Landing Page Optimisation
January 31, 2010 by admin
Filed under Uncategorized
You can create a major impact on your business objectives if you only optimize the landing page of your website. More frequent click through actions from your landing pages increase sales conversion and will more likely result to positive ROI. This is the objective of Landing Page Optimisation.
To create an optimized Landing page, the experts perform the review of your existing website’s performance as well as web traffic, rate of conversion, visits and your website’s usability. The next step is they will gather their reports and findings and present to you their proposed modifications for the overall remodelling of your site.
Google will tell you that a “landing page” can be any page in the website. Visitors visit, enter and exit the website through the links forwarded from their friends, or the links that are displayed on other sites or one which have a highest rank on the particular Google search keyword. These pages may not be what you planned to be their landing page. You might have planned some other webpage as their landing page. Website optimisation relies heavily on SEO and involves correct site usability and easy site navigation. Difficulties arise when you have dead end webpages and they were left to stagnate. Corrections to improve conversion at these pages may prove futile. This occurs especially if the customers are attracted towards other sites due to compelling calls, competitor products touts, or if the product pages are losing overall navigation.
Here are four major areas of Landing Page Optimisation that can improve your webpage:
- Optimised Usability and Navigation: The common action in Landing Page Optimisation is a reconstruction of the the site for enhanced usability, more specifically on user-interface convenience that encourages click through actions. Usually, a practical, functional and clear website is not only good for SEO but also good for its consumers. The usability analysis can include various questions that will help determine if consumer needs and queries are answered by the page: Is the navigation simple and user friendly? Are the valuable consumer needs and actions apparent and prioritized? Is the landing page well structured, easy to read and logical? Is the content of the page sufficiently relevant and important? Does the page promote brand loyalty, dependability and integrity? Is there difficulty finding pertinent information like contact details, shipping, pricing and payment options on the site? Does it give the accurate information to the customer to proceed further? Is the entire information of the product like its price, weight, size, features etc clearly mentioned on the product information page? All these things will be good points to use to increase conversion rates.
- Site Metrics and Rate of Conversion Optimisation: When data is available, vaious site metrics like conversion rate, click through action and traffic statistics will be evaluated in a systematic manner and compared against norms and standards. This will help you know which navigation factors are important to promote and what can be eradicated.
- Performance Optimisation: The functionality of the site will also be put under examination. The time taken for the pages to load and how to easily reduce this time. Is the content accurate? and are the links validated? Are your displays properly situated and layout correct for all common browsers. What is the structure of your landing page? Is it instinctive? Interactive? Complex and highly technical?
- SEO and Referral web traffic Optimisation: Landing Pages fail to perform effectively if it there are no web traffic towards it. Any employed SEO and Referral traffic tools will be analyzed to determine where users enter and exit the website. When you employ SEO and SEM your sites become optimized and will have better chances of ranking in the first pages of major search engines. Visitors, then, will more easily find the links that you have designated as leading to your landing pages.
Landing Page Optimisation offers all these services to improve the presence of your website by optimizing all the aspects influencing its efficiency. The best solutions offered by Landing Page Optimisation will surely help you attain your business objectives. The motive is your success and prosperity in the world of internet.
